1st Early Bird Discount
Ending September 30, 2022
AUD 1399
Hybrid Event
Marriot Dockland Melbourne
November 15-17, 2022
3 Days Forum Agenda
Day 1, November 15, 2022
09:15
Keynote Address:
How to Future-Proof Your Brand for 2022 and Beyond
09:45
A Case Study of the World's Top Brands and How They Succeed
Selma el Rhezzali
Head of Brand and Media
Home Credit International
10:15
How to Make Personal and Corporate Branding Work Together
Tara Moody
Chief Marketing Culture Officer, Asia Pacific
IBM
10:45
Morning Break
11:00
Panel Discussion:
How Will Brands Re-evaluate the Metrics They Consider Important?
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Consumer awareness
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Engagement
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Conversion
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Purchase
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Marketing Attribution
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Marketing Budget Allocation
Panelist:
Varun Rajwade
Assistant Vice President - Product, Design & Digital CX
Aditya Birla Fashion and Retail Ltd
12:00
Lunch Break
13:00
A Case Study of Why Influencer Marketing is a Game Changer for the Hospitality
13:30
Social Influencer Reimagined - From Marketing to Relationship Management
Gitanjali Sriram
Head of Marketing & Communication
Taco Bell Malaysia
14:00
Communities Influence: Creating Business-Driven Influencer Branding Strategy
Ferdi Anggriawan
Head of Digital Marketing, Growth
& Intelligence - Merchant
Gojek
14:30
5 Things Every CEO Should Do on Social Media
Jaslyin Qiyu
Head of Marketing
Citi
15:00
Afternoon Break
15:30
How to Find and Build Your Tribe in the Business and in Life
Brendan Bidell
Chief Marketing Officer
Algomint
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16:00
Why is Marketing Perzonalization Critical- and How Can It Be Used Effectively
Anna Di Bello
Director APAC Marketing, Digital,
Graphics and Smart Packaging CoE
Sealed Air Corporation
16:30
Effective Ways to Build a Strong Community Around Your Brand
Marcelo Andrade
Head of Media & Creative
Universal Pictures International Australia
