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1st Early Bird Discount 
Ending September 30, 2022
AUD 1399
Hybrid Event
Marriot Dockland Melbourne
November 15-17, 2022

3 Days Forum Agenda
Day 1, November 15, 2022

09:15

Keynote Address:

 

How to Future-Proof Your Brand for 2022 and Beyond

09:45

A Case Study of the World's Top Brands and How They Succeed

Selma el Rhezzali

Head of Brand and Media

Home Credit International

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10:15

How to Make Personal and Corporate Branding Work Together

Tara Moody

Chief Marketing Culture Officer, Asia Pacific

IBM

10:45

Morning Break

11:00

Panel Discussion:

How Will Brands Re-evaluate the Metrics They Consider Important?

  • Consumer awareness

  • Engagement

  • Conversion

  • Purchase

  • Marketing Attribution

  • Marketing Budget Allocation

Panelist:

Varun Rajwade

Assistant Vice President - Product, Design & Digital CX

Aditya Birla Fashion and Retail Ltd

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12:00

Lunch Break

13:00

A Case Study of Why Influencer Marketing is a Game Changer for the Hospitality

13:30

Social Influencer Reimagined - From Marketing to Relationship Management

Gitanjali Sriram

Head of Marketing & Communication

Taco Bell Malaysia

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14:00

Communities Influence: Creating Business-Driven Influencer Branding Strategy

Ferdi Anggriawan

Head of Digital Marketing, Growth

& Intelligence - Merchant 

Gojek

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14:30

5 Things Every CEO Should Do on Social Media

Jaslyin Qiyu

Head of Marketing

Citi

15:00

Afternoon Break

15:30

How to Find and Build Your Tribe in the Business and in Life

Brendan Bidell

Chief Marketing Officer

Algomint

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16:00

Why is Marketing Perzonalization Critical- and How Can It Be Used Effectively

Anna Di Bello

Director APAC Marketing, Digital,

Graphics and Smart Packaging CoE

Sealed Air Corporation

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16:30

Effective Ways to Build a Strong Community Around Your Brand

Marcelo Andrade

Head of Media & Creative

Universal Pictures International Australia

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