

Sydney
August 23-25, 2022
Corporate Branding,
Influencer, & Tribe Building
Forum
Super Early Bird Discount
AUD1499
Ending on July 30, 2022
Tara Moody
Chief Marketing Culture Officer, Asia Pacific

Program Overview
The ETS's CORPORATE BRANDING, INFLUENCER, & TRIBE BUILDING FORUM on August 23-25, 2022, will be a live and in-person (hybrid) event in Crown-Promenade Melbourne, Australia.
Themed "Reaching the Biggest and Most Influential Generation of Digital Customers," the forum will focus on growth opportunities, trends, and ways to get people involved in the lucrative world of influencer strategies. This event is for clever, creative marketers who want to elevate their brands, influencers, and tribal community marketing to the next level.
As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the critical skills honed and relied upon over the past two years: agility, adaptability, and innovation.
While balancing the fluctuating sentiments of pandemic-weary customers with technological advances is no easy task, our sector has significant potential to engage consumers in meaningful ways in real-time. Inclusive experiences, motivation, and uniqueness will set the tone for the changes ahead and serve as guideposts as we prepare for the next chapter.
The forum will highlight leaders who continue to break new ground, challenge the status quo, and reach new heights in uncertain, uncharted territory.
The forum will delve deeply into corporate branding marketing, evaluating its success and ambiguities and presenting a deeper grasp of the current environment. The subsequent sessions will focus on the many advantages of influencer marketing and the strategic tools and technology to optimize corporate branding, influencer, and tribal marketing. Case studies of local and international businesses that have effectively utilized social media marketing will also be presented and explored in depth. These will give delegates the tools to rethink the status quo and plan for future disruptive roadmaps that will help them reach new heights in customer experience.
Meet the diverse community in Melbourne for two days of unrivaled networking, collaboration, and industry advancement.
With brands, influencers, and tribes as our top three demographics, you'll find many opportunities to forge new partnerships and nurture current ones. Our carefully crafted agenda will leave you feeling enlightened and empowered.
3 Days Forum Agenda
Day 1, September 6, 2022
09:15
Keynote Address:
How to Future-Proof Your Brand for 2022 and Beyond
09:45
A Case Study of the World's Top Brands and How They Succeed
10:15
How to Make Personal and Corporate Branding Work Together
Tara Moody
Chief Marketing Culture Officer, Asia Pacific
IBM
10:45
Morning Break
11:00
Panel Discussion:
How Will Brands Re-evaluate the Metrics They Consider Important?
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Consumer awareness
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Engagement
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Conversion
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Purchase
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Marketing Attribution
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Marketing Budget Allocation
Panelist:
Varun Rajwade
Assistant Vice President - Product, Design & Digital CX
Aditya Birla Fashion and Retail Ltd
12:00
Lunch Break
13:00
A Case Study of Why Influencer Marketing is a Game Changer for the Hospitality
13:30
Social Influencer Reimagined - From Marketing to Relationship Management
14:00
Communities Influence: Creating Business-Driven Influencer Branding Strategy
Farzeen Quadir-Hegde
Head of Marketing - SYS BG
ASUS
14:30
How to Develop a Strong Community Around Your Business
15:00
Afternoon Break
15:30
How to Find and Build Your Tribe in the Business and in Life
Brendan Bidell
Chief Marketing Officer
Algomint
16:00
Why is Marketing Perzonalization Critical- and How Can It Be Used Effectively
Anna Di Bello
Director APAC Marketing, Digital, Graphics and Smart Packaging CoE
Sealed Air Corporation
16:30
5 Things CEOs Do on Social Media