Convention
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Sydney

August 23-25, 2022

Corporate Branding,
Influencer, & Tribe Building
Forum

Super Early Bird Discount
AUD1499
Ending on July 30, 2022

Tara Moody

Chief Marketing Culture Officer, Asia Pacific

Program Overview

The ETS's CORPORATE BRANDING, INFLUENCER, & TRIBE BUILDING FORUM on August 23-25, 2022, will be a live and in-person (hybrid) event in Crown-Promenade Melbourne, Australia.

 

Themed "Reaching the Biggest and Most Influential Generation of Digital Customers," the forum will focus on growth opportunities, trends, and ways to get people involved in the lucrative world of influencer strategies. This event is for clever, creative marketers who want to elevate their brands, influencers, and tribal community marketing to the next level.

 

As the global pandemic continues to reshape the customer journey in unprecedented ways, marketers must look to the critical skills honed and relied upon over the past two years: agility, adaptability, and innovation

While balancing the fluctuating sentiments of pandemic-weary customers with technological advances is no easy task, our sector has significant potential to engage consumers in meaningful ways in real-time. Inclusive experiences, motivation, and uniqueness will set the tone for the changes ahead and serve as guideposts as we prepare for the next chapter.

The forum will highlight leaders who continue to break new ground, challenge the status quo, and reach new heights in uncertain, uncharted territory.

The forum will delve deeply into corporate branding marketing, evaluating its success and ambiguities and presenting a deeper grasp of the current environment. The subsequent sessions will focus on the many advantages of influencer marketing and the strategic tools and technology to optimize corporate branding, influencer, and tribal marketing. Case studies of local and international businesses that have effectively utilized social media marketing will also be presented and explored in depth. These will give delegates the tools to rethink the status quo and plan for future disruptive roadmaps that will help them reach new heights in customer experience.

Meet the diverse community in Melbourne for two days of unrivaled networking, collaboration, and industry advancement.

 

With brands, influencers, and tribes as our top three demographics, you'll find many opportunities to forge new partnerships and nurture current ones. Our carefully crafted agenda will leave you feeling enlightened and empowered.

3 Days Forum Agenda
Day 1, September 6, 2022

09:15

Keynote Address:

 

How to Future-Proof Your Brand for 2022 and Beyond

09:45

A Case Study of the World's Top Brands and How They Succeed

10:15

How to Make Personal and Corporate Branding Work Together

Tara Moody

Chief Marketing Culture Officer, Asia Pacific

IBM

10:45

Morning Break

11:00

Panel Discussion:

How Will Brands Re-evaluate the Metrics They Consider Important?

  • Consumer awareness

  • Engagement

  • Conversion

  • Purchase

  • Marketing Attribution

  • Marketing Budget Allocation

Panelist:

Varun Rajwade

Assistant Vice President - Product, Design & Digital CX

Aditya Birla Fashion and Retail Ltd

12:00

Lunch Break

13:00

A Case Study of Why Influencer Marketing is a Game Changer for the Hospitality

13:30

Social Influencer Reimagined - From Marketing to Relationship Management

14:00

Communities Influence: Creating Business-Driven Influencer Branding Strategy

Farzeen Quadir-Hegde

Head of Marketing - SYS BG

ASUS

14:30

How to Develop a Strong Community Around Your Business

15:00

Afternoon Break

15:30

How to Find and Build Your Tribe in the Business and in Life

Brendan Bidell

Chief Marketing Officer

Algomint

16:00

Why is Marketing Perzonalization Critical- and How Can It Be Used Effectively

Anna Di Bello

Director APAC Marketing, Digital, Graphics and Smart Packaging CoE

Sealed Air Corporation

16:30

5 Things CEOs Do on Social Media

“The ones who are crazy enough to think they can change the world, are the ones that do.”

Get in touch with us today to make a difference!