Erudition Bites Session
Digital Marketing
LYNSEY SWEALES
CEO
SociaLB
-
International Digital Marketing & eCommerce Expert with over 19 years of solid marketing experience
-
She has been called upon for industry insights and comments by the media, including CNBC, The Guardian, BBC News & Bloomberg
-
Sought-after International Speaker
Lynsey is an international digital marketing strategist and trainer at SocialB. Skilled in engaging with clients, training, and inspiring b2b and b2c clients to achieve ‘best in class’ results on an international level. With over 19 years of experience, Lynsey specializes in providing digital training and services to businesses around the globe. Her technical knowledge and hands-on experience help organizations innovate and grow their business in international markets. Lynsey also delivers programs as Google Partner Trainer for the Google Digital Academy on Mobile and Brand solutions. Her clients include Telefonica, Armani, PwC, and ING bank.
Learn how to build your email database, measure your progress and keep your customers engaged and inspired with our top tips on email marketing strategy.
If a customer has signed up for your newsletter or subscribed to your updates, you have an incredible opportunity to build a relationship with them and take them on a customized journey. Are you capitalizing on that opportunity? Or, are your email campaigns just an output that isn’t providing any real return?
Email marketing should play an important role in your wider business strategy and is a unique channel for updating your customers, keeping them engaged, and nurturing them on their journey to enquire or purchase.
In this webinar, you will learn tactics to get people interested enough in the first place to subscribe or sign up for your newsletter.
You will also learn how to use the right metrics and data to improve your emails, keep your customers engaged & inspired and drive your inquiries and sales forward. Finally, we will share our top tips on how you can create a great experience for your customers along the way rather than tempting them to unsubscribe!
Webinar Content
-
Key features of an email marketing strategy
-
Tactics to encourage customers/prospects to sign up for your emails
-
Setting specific goals and KPIs that you can track and measure
-
Mapping the journey for your customers through email that leads them to enquire or purchase
-
Improving open and click through rates with A/B testing
Program 2:
How to Humanise Your LinkedIn Presence
Whether you are in sales, marketing, or run a business, there are huge benefits for embracing LinkedIn and all its opportunities.
LinkedIn is a powerful social media platform allowing you to represent your company or employer and your own personality and interests. The question is, how can you find the right balance, give off the right impression, and start seeing any results?
Right now, empathy is key, and after the turbulence of 2020 so far, many of us are looking to utilize our social media more humanly. This could be an opportunity for you to increase your LinkedIn presence and find new customers and other businesses to collaborate with or share ideas with.
It can be difficult to find a balance on LinkedIn. You need to understand and define your purpose and what you want to achieve from LinkedIn to know whom to engage with, what content to share, and how to engage with your network.
In this one-hour webinar, you will learn how to make a refreshed plan for your LinkedIn profile and how this can slot into your busy work week. Finding ways of humanizing your LinkedIn profile whilst sharing what you are comfortable with.
Webinar Content
-
How LinkedIn can impact your business
-
Key features of a successful LinkedIn profile
-
How to make connections and influence your target audience
-
Engaging with the right people at the right time
The Three Takeaways
-
A LinkedIn content calendar
-
Ideas for humanizing your content
-
How to keep track of your LinkedIn activity & measure your success
Learn how to pivot your strategy by effectively measuring your digital marketing activities and maximizing your marketing budget for 2020.
It is tempting to pause all of your marketing activities in these uncertain times as it’s difficult to know what else to do. You may have convinced yourself that no one would be interested in your product or service right now, but you may well be wrong. Chances are if you think this, then so are your competitors, and this may give you an opportunity.
Now more than ever, you should be considering how to make the most of digital marketing for your business. With so many options of spending your marketing budget, let’s arm you with the tools to make more informed decisions and strive for success.
In this one-hour webinar with SocialB, you will learn how to make the most of your marketing budget in a digital world. Taking you through your ideal target audiences and the right platforms for your business will inspire you to invest back into the right parts of your marketing by the end of the hour.
Webinar content
-
Developing a successful and measurable strategy
-
Audience targeting and audience behaviours
-
Exploring all of your digital options - website, SEO, PPC, email marketing, and social media
-
Where does digital marketing fit into your current marketing plan
The three key takeaways
-
Adapt your digital marketing strategy
-
Find the best channels for your business
-
Measure your activity and create a comprehensive report
Program 4:
Getting Started with PPC
PPC (Pay-Per-Click) is the fast-track way to get your products and services displayed in the search engine results and start driving traffic to your website immediately. With PPC, you have control over your spending and decide how much budget you want to allocate to your campaigns daily or monthly.
It sounds like a good way to market your business online, right?
While PPC can be seen as a quick win, there are many elements you need to get right for your campaigns to return actual results.
In this webinar, you will learn the fundamentals of what PPC is and how it works. We will share our tips on using PPC to market your business and how to get started with choosing the right keywords for your campaigns.
By the end of this webinar, you will better understand the role of paid advertising as a digital marketing channel and how it can benefit your business.
Webinar Content:
-
Understanding search: the difference between organic and paid search results
-
Main benefits of PPC/paid advertising
-
How Pay Per Click works
-
How to choose the best keywords
-
Q&A
Program 5:
SEO: How to Get Found Online
Laying great SEO foundations will allow your target audiences to find you instead of you chasing them down.
Search is such an important digital channel for any business. You go to a search engine, and you type in a word or a phrase and scroll through various websites. Where is one of the first places you turn if you have a question or want to find some information?
Using tools like Google has become a daily habit for most of us, so for businesses, this is a great opportunity to get found online by people searching for what they want and need.
Having said that, SEO is not an overnight marketing technique, and it takes time to optimize various aspects of your website and content to start ranking higher. Not only that, but search engines are also frequently evolving and updating, so businesses need to keep up.
This webinar will introduce you to the benefits of SEO (search engine optimization) and actions you can take to boost your rankings and appear higher up in Google, as well as how you can incorporate SEO as a core long-term digital marketing channel for your business.
Introduction to SEO
-
What is search engine optimization?
-
The benefits of ranking higher in Google (and other relevant search engines)
SEO Tactics
-
Using tools like Google Analytics
-
Finding out what keywords and search terms your target audience are searching for concerning your products/services
-
Tips and tricks to optimize your website pages & content
-
Takeaway tasks that you can start to action