Where To Start When It Comes To Your eCommerce Strategy Speaker: Lensey Sweales
You will learn how to build your eCommerce strategy with clear digital objectives. We will introduce you to the step-by-step process to help identify or improve the eCommerce opportunity for your organization and show you how to incorporate various channels to engage with your target audience.
Time & Location
Jun 23, 2022, 3:00 PM – 4:00 PM GMT+10
About the Event
Looking to improve results from your eCommerce activity but not sure where to start? To get the best results from eCommerce, you need to put yourself in your customer's shoes and understand how they search for products and services online. Find out how to position your organization and your eCommerce marketing strategies to intersect with your target audience for B2C.
Key Learning Takeaways –
- An introduction to the eCommerce landscape
- A look into how to create an agile eCommerce strategy for your business in an ever-changing environment.
- An understanding of how and where to win on marketplaces, retailers' websites, and/or on your own website with DTC (Direct to Consumer)
- Knowledge of your customer journey