Program Overview:
 
With the wealth of data available to drive strategic decisions and improve ROI, sales and marketing has evolved from an art to a science. Sales and marketing professionals with the knowledge, skills, and experience to leverage data to achieve their goals will hold a significant competitive advantage.
 
The Sales and Marketing Analytics program explores the principles and strategies of a data-driven approach to marketing and how to apply those in the real world. Drawing on real-world use cases from successful companies like Netflix and Booking.com, you’ll learn how to build predictive models to inform marketing decisions and leverage analytics to optimize marketing ROI. You will gain valuable insights into your customers and what drives their purchasing decisions through practical tools and techniques. You will also learn to use the Customer Lifetime Value formula to guide marketing and product decisions throughout the consumer journey and follow four key steps for implementing an innovative marketing analytics initiative in your organization when the program concludes.
 
Successful sales and marketing require harnessing the power of the best available tools to acquire the intelligence necessary to make informed decisions and gain a competitive edge. Learn how with the Sales and Marketing Analytics program from Erudite.
 
Completing this program will empower you to:
 
Define right KPIs for sales and marketing
Make informed marketing decisions based on analytics
Analyze sales data and plan future marketing and sales programs
Determine customer segmentation and predict sales
Apply analytic tools, models, and frameworks to optimize marketing ROI
Leverage analytics and experimentation to gain a competitive advantage
Develop marketing strategy for customer acquisition, development, and retention
Create innovative marketing analytics initiatives in your organization 
 
This course is designed for all C-level / President / Vice President / Director / Head / Manager of: 
 
Sales and Marketing
Product Owner
Product Development / Design
Project Management
Customer Experience / Relationship Management /Engagement / Insights / Success / Service
Digital Strategies
Digital Transformation / Strategies / Content
Brand
Brand Strategies
Creative
e-Commerce
Social Media
Technology
Product Innovation
Technology Innovation
IT Consulting and Projects
UX Designers
 
For more details, please download the brochure here.