Key Speaker

Roundtable Discussion

 To deliver solutions for business excellence and growth

Where To Start When It Comes To Your eCommerce Strategy

June 23, 2022
3:00 - 4:00 pm AEST

THE TAGLINE: Looking to improve results from your eCommerce activity, but not sure where to start? To get the best results from eCommerce, you need to put yourself in your customer's shoes and understand how they search for products and services online. Find out how to position your organization and your eCommerce marketing strategies to intersect with your target audience for B2C.

WHEN/WHERE: Takes place on the 23rd of June, 15:00 - 16:00 AEST via Zoom

WHY SHOULD I JOIN? – In this short webinar, you will learn how to start building your eCommerce strategy with clear digital objectives in mind. We will introduce you to the step-by-step process to help you identify or improve the eCommerce opportunity for your organization and show you how to incorporate various channels to engage with your target audience.


  • An introduction to the eCommerce landscape

  • A look into creating an agile eCommerce strategy for your business in an ever-changing environment.

  • An understanding of how and where to win on marketplaces, retailers' websites, and/or on your website with DTC (Direct to Consumer)

  • Knowledge of your customer journey

HOW TO JOINRegister here

CAN'T JOIN LIVE? Our webinar will be recorded and shared with all registrants afterward. If you cannot join live or would like to refer back to your learnings again, you can still take advantage of this fantastic opportunity by registering.

INTERESTED IN LEARNING MORE? - Why not join our fantastic live and interactive training course delivered by international digital marketing experts SocialB exclusively for Erudite. Take a look here at what's on offer.


Lynsey Sweales is an international digital marketing strategist and trainer at SocialB.  She is skilled at engaging with clients, training, and inspiring B2B and B2C clients to achieve "best in class" results at an international level. With over 19 years’ experience, Lynsey specialises in providing digital training and services to businesses around the globe. Her technical knowledge and hands-on experience help organisations innovate and grow their business in international markets. Lynsey also delivers programs as a Google Partner Trainer for the Google Digital Academy on Mobile and Brand Solutions. Her clients include Telefonica, Armani, PwC, and ING bank.

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