Roundtable Discussion
To deliver solutions for business excellence and growth
Being AI-ready in Digital Marketing
June 27, 2024 | 15:00 - 16:00 AEST | via ZOOM
Overview:
In today's fast-paced digital landscape, the integration of artificial intelligence (AI) has become imperative for marketers aiming to stay competitive and relevant. This round table discussion will delve into the strategies, challenges, and opportunities surrounding the adoption of AI in digital marketing.
Conversation Agenda:
Understanding AI in Marketing: Exploring the various applications of AI, such as predictive analytics, personalization, and automated content generation, and their impact on marketing strategies.
Overcoming Challenges: Addressing common challenges and concerns associated with implementing AI in marketing, such as data privacy, ethical considerations, and talent acquisition.
Audience Engagement:
Attendees will have the opportunity to participate in an interactive discussion, sharing their experiences, challenges, and insights related to AI adoption in digital marketing. The session aims to foster collaboration and knowledge-sharing among industry professionals to help organizations navigate the evolving landscape of AI-driven marketing.
speaker
Marcelo Andrade
Marketing Expert and Mentor
Marcelo Andrade is an accomplished marketing and advertising professional with over 18 years of experience across renowned creative and media agencies, NBCUniversal and Yahoo.
With a diverse background spanning Latin America, the USA, and APAC, Marcelo has held key positions at Mccann, Wunderman, OMD, Starcom, and Havas, where he has spearheaded multi-million dollar campaigns for top-tier clients like General Motors, AMEX, Coca-Cola, Visa, Emirates Airlines, Subaru, Samsung, and Amazon.
Marcelo is at the forefront of driving digital transformation and leveraging cutting-edge technologies to optimize marketing strategies with a strategic vision and innovative approach that have earned him recognition as a leader in the industry.
Passionate about exploring the intersection of artificial intelligence and marketing, Marcelo is committed to staying ahead of industry trends and ensuring organizations are AI-ready. As a respected speaker and thought leader, Marcelo shares his insights and experiences to inspire others and drive innovation in the digital marketing landscape.
Outside of his professional endeavours, Marcelo is a proficient musician, accomplished marathon runner, and triathlete, showcasing his dedication to excellence and pushing boundaries in all aspects of life.